Privacy & Cookie Policy

We use cookies to help us understand our website visitors so we can improve our website, products, services and marketing efforts.

Cookies on Yamaha Motor’s website

On our website (destination-yamaha-motor.com) – and any local versions thereof – we, Yamaha Motor Europe N.V., its branch offices and its related affiliates, use cookies, including techniques similar to cookies, such as javascript and web beacons. We use functional cookies to allow our website to function properly and provide basic functionalities of our website to you, such as remembering your login credentials and language preferences. We also use analytics cookies to generate user statistics on a privacy-friendly basis in line with the guidelines of data protection authorities to help us understand how visitors use our website and to improve our website, products, services and marketing efforts.

If you provide your consent via the button below, we will also use tracking/advertisement cookies and social media cookies:

Tracking/advertisement cookies to show you relevant advertisements of our products and services tailored to you on our website and on websites of third parties, including social media platforms such as Facebook, based on your browsing behaviour on our website, such as products and services viewed, items added to your shopping basket, and items you have purchased, and on websites of third parties and your interests derived from such browsing behaviour.
Social media cookies to provide you the option to watch videos on our website (via e.g. YouTube), and also to allow you to easily share content from our website on social media, such as Facebook. These are cookies of third party social media providers and allow those social media providers to track your browsing behaviour across the internet and use it for their own purposes.
If you would like to receive all the functionalities of our website, and see offers and advertisements tailored to your interests, please accept the tracking/advertisement and social media cookies by clicking on the accept button. If you do not wish to accept these cookies or wish to accept only specific categories of cookies (such asonly the social media cookies), please click on the “customise your cookies settings” button below. You can also change your settings and withdraw your consent at any time via our Cookie Policy https://destination-yamaha-motor.com/termsconditions/. Please read this cookie policy to learn more about the cookies we use and how we use them.

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Cookie name Purpose for using the cookie Collected information Validity period First/third part cookie Cookie placed and information viewable by
Google Analytics_utma This cookie is used to distinguish users and sessions. The cookie is created when no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. Information about how visitors use our website, IP address, browser type and version, visit time, and details on visits to our website and where visitors have come from. 2 years Third party
Google LLC

Please see for more information on how Google uses this cookie:

Privacy & Google Analytics Cookie Usage on Websites
The information is read out by Google Inc. based on which Google generates and provides aggregated anonymous reports for us.
Google Analytics_utmb Used to determine new sessions/visits. The cookie is created when no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. Information about how visitors use our website, IP address, browser type and version, visit time, and details on visits to our website and where visitors have come from. 30 minutes from first set or update. Third party / Google LLC The information is read out by Google Inc. based on which Google generates and provides aggregated anonymous reports for us.
Google Analytics_utmc This cookie is used for ensuring interoperability with Google analytics scripts. Information about how visitors use our website, IP address, browser type and version, visit time, and details on visits to our website and where visitors have come from. End of browser session. Third party / Google LLC The information is read out by Google Inc. based on which Google generates and provides aggregated anonymous reports for us.
Google Analytics_utmz This cookie stores the traffic source or campaign that explains how the user reached your site. The cookie is updated every time data is sent to Google Analytics. Information about how visitors use our website, IP address, browser type and version, visit time, and details on visits to our website and where visitors have come from. 6 months from first set or update. Third party / Google LLC The information is read out by Google Inc. based on which Google generates and provides aggregated anonymous reports for us.
Google Analytics_utmt Used to throttle request rate. Information about how visitors use our website, IP address, browser type and version, visit time, and details on visits to our website and where visitors have come from. 10 minutes Third party / Google LLC The information is read out by Google Inc. based on which Google generates and provides aggregated anonymous reports for us.
Google Analytics_utmv Used to store visitor-level customised information as determined by us. The cookie is updated every time data is sent to Google Analytics. Information about how visitors use our website, IP address, browser type and version, visit time, and details on visits to our website and where visitors have come from. 2 years from first set or update. Third party / Google LLC The information is read out by Google Inc. based on which Google generates and provides aggregated anonymous reports for us.
Google Analytics_ga Used to distinguish between unique users. Information about how visitors use our website, IP address, browser type and version, visit time, and details on visits to our website and where visitors have come from. 2 years Third party / Google LLC The information is read out by Google Inc. based on which Google generates and provides aggregated anonymous reports for us.
Google Analytics_gid Used to distinguish between unique users. Information about how visitors use our website, IP address, browser type and version, visit time, and details on visits to our website and where visitors have come from. 24 hours Third party / Google LLC The information is read out by Google Inc. based on which Google generates and provides aggregated anonymous reports for us.
Google Analytics_gat Used to limit the number of requests that have to be made to Google's servers. Information about how visitors use our website, IP address, browser type and version, visit time, and details on visits to our website and where visitors have come from. 10 minutes Third party / Google LLC The information is read out by Google Inc. based on which Google generates and provides aggregated anonymous reports for us.
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